About us

We are a duo with over 45 years experience, working with hundreds of organisations all across the globe. We have worked directly in-house for companies and brands; within large and small agencies; well-funded and not-so-well funded start-ups and small boutique businesses.

We work efficiently and effectively to do what it takes to bring ideas to life and ensure meet both business and user goals to every initiative.

Noelle Smith
ex-IBM, LVMH, Conde Nast, Google

Noelle started her career making websites as a teen – way back in the 90s – starting her freelance business and joining an IBM Business Partner.

Since then, her career has evolved to be everything human-centric, particularly focusing on defining customer journeys for the luxury and beauty sectors.

Alex Lee
ex-Burberry, Yahoo, R/GA

Alex ensures digital services align with both business objectives and customer needs. He has lead teams in defining and designing transformative digital services. He focuses on fostering user-centered design, an approach that has consistently delivered measurable improvements in customer satisfaction and business metrics.

Luxury

Louis Vuitton
Burberry
Tom Ford
Celine
Rimowa
Versace
Calvin Klein
Bally
Canali
Max Mara

Beauty

La Prarie
Sephora
ghd
Chanel
Jo Malone
Redken
Clinique
L’Oreal
Kiko Costmetics
Nexxus
GODMODE

Retail

Nike
M&S
Saks 5th Avenue
Unilever
Target USA
GAP

Finance

Citibank
American Express
Lloyds Banking Group
Nationwide Building Society
Royal Bank of Scotland
Visa

Travel & Culture

Peninsula Hotels
Jumeriah Hotels
V&A Museum
New York Fashion Week

Publishing

Vogue
Conde Nast
Wardrobe Icons
BBC Worldwide

Automotive

Aston Martin
Mercedes Benz Vans
Porsche
BMW
Audi
Volkswagen
Ford
Lincoln
Maclaren

Health Care

Perci Health
ADA
GE Healthcare
Glimpse Health
Roche
Terry White Chemmart

Technology

Google
IBM
Westcon

Home & Lifestyle

LuxDeco
Bensons for Beds
Harveys Furniture

Get in touch

We’re always interested to hear about interesting things. So please get in touch:

Email Us