About us
We are a duo with over 45 years experience, working with hundreds of organisations all across the globe. We have worked directly in-house for companies and brands; within large and small agencies; well-funded and not-so-well funded start-ups and small boutique businesses.
Noelle Smith
ex-IBM, LVMH, Conde Nast, Google
Noelle started her career making websites as a teen – way back in the 90s – starting her freelance business and joining an IBM Business Partner.
Since then, her career has evolved to be everything human-centric, particularly focusing on defining customer journeys for the luxury and beauty sectors.
Alex Lee
ex-Burberry, Yahoo, R/GA
Alex ensures digital services align with both business objectives and customer needs. He has lead teams in defining and designing transformative digital services. He focuses on fostering user-centered design, an approach that has consistently delivered measurable improvements in customer satisfaction and business metrics.
Get in touch
We’re always interested to hear about interesting things. So please get in touch