About Us

Human Sense Design is an organisation that is all about designing human experiences, whether digital, phyisical or both interwoven.We care about customers, but we also care about your business.

HSD is driven by a duo that has has been in the industry collectively for over 45 years, working with hundreds of organisations all across the globe. We have worked directly in-house for companies and brands; within large and small agencies; well-funded and not-so-well funded start-ups and small boutiques businesses.

We work efficiently and effectively to do what it takes to bring ideas to life and ensure meet both business and user goals to every initiative.

Noelle Smith
ex-IBM, Conde Nast, Spring

I started my career making websites as a 12 year old – way back in the 90s — coding, designing, writing and selling sites about video games, sci-fi and anime.

Since then my career has evolved to be everything empathy and human-centric, particularly focussing on luxury and beauty.

Alex Lee
ex-Burberry, Yahoo, R/GA

I ensure digital services align with both business objectives and customer needs. I lead teams in defining and designing transformative digital services. I focus on fostering user-centered design, an approach that has consistently delivered measurable improvements in customer satisfaction and business metrics

Luxury

  • Louise Vuitton
  • Moet Hennessy
  • Tom Ford
  • Celine
  • Rimowa
  • Versace
  • Calvin Klein
  • Bally
  • Canali
  • Max Mara

Beauty

  • La Prarie
  • Sephora
  • ghd
  • Chanel
  • Jo Malone
  • Redken
  • Clinique
  • L’Oreal
  • Kiko Costmetics
  • Nexxus

Retail

  • Nike
  • M&S
  • Saks 5th Avenue
  • Unilever
  • Target USA
  • GAP
  • Burberry

Finance

  • Citibank
  • American Express
  • Lloyds Banking Group
  • Nationwide Building Society
  • Royal Bank of Scotland
  • Visa Singapore

Travel

  • Peninsula Hotels
  • Jumeriah Hotels

Culture

  • V&A Museum
  • New York Fashion Week

Publishing

  • Vogue
  • Conde Nast
  • Wardrobe Icons
  • BBC Worldwide

Automotive

  • Aston Martin
  • Mercedes Benz Vans
  • Porsche
  • BMW
  • Audi
  • Volkswagen
  • Ford
  • Lincoln
  • Maclaren

Health Care

  • Perci Health
  • ADA
  • GE Healthcare
  • Glimpse Health
  • Roche
  • Terry White Costmetics

Technology

  • Google
  • IBM
  • Westcon

Home & Lifestyle

  • LuxDeco
  • Bensons for Beds
  • Harveys Furniture