Making experiences more meaningful;
one human at a time

Human Sense Design is an organisation that is all about designing human experiences, whether digital, phyisical or both interwoven.We care about customers, but we also care about your business.

HSD is driven by a duo that has has been in the industry collectively for over 45 years, working with hundreds of organisations all across the globe. We have worked directly in-house for companies and brands; within large and small agencies; well-funded and not-so-well funded start-ups and small boutiques businesses.

We work efficiently and effectively to do what it takes to bring ideas to life and ensure meet both business and user goals to every initiative.

About Us

Noelle Smith
ex-IBM, Conde Nast, Spring

I started my career making websites as a 12 year old - way back in the 90s -- coding, designing, writing and selling sites about video games, sci-fi and anime.
Since then my career has evolved to be everything empathy and human-centric, particularly focussing on luxury and beauty.

Alex Lee
ex-Burberry, Yahoo, R/GA

I ensure digital services align with both business objectives and customer needs. I lead teams in defining and designing transformative digital services. I focus on fostering user-centered design, an approach that has consistently delivered measurable improvements in customer satisfaction and business metrics

Brands we have worked with

Luxury
  • Louis Vuitton
  • Moet Hennessy
  • Tom Ford
  • Celine
  • Rimowa
  • Tag Heuer
  • Versace
  • Calvin Klein
  • Bally
  • Canali
  • Max Mara
Beauty
  • La Prarie
  • Sphora
  • ghd
  • Chanel
  • Jo Malone
  • Redken
  • Clinique
  • L'Oreal
  • Kiko Cosmetics
  • Nexxus
  • Teoxane
Retail
  • Nike
  • M&S
  • Saks 5th Avenue
  • Unilever
  • Target USA
  • GAP
  • Burberry
Finance
  • Citibank
  • American Express
  • Lloyds Banking Group
  • Nationwide Building Society
  • Royal Bank of Scotland
  • Visa Singapore
Travel
  • Peninsula Hotels
  • Jumeriah Hotels
Charity
  • Battersea Dogs & Cats Home
  • British Heart Foundation
Culture
  • V&A Museum
  • New York Fashion Week
Publishing
  • VOGUE
  • Conde Nast
  • Wardrobe Icons
  • BBC Worldwide
Health Care
  • ADA
  • GE HealthCare
  • Glimpse Health
  • Terry White Chemist
Technology
  • Google
  • IBM
  • Westcon
Education & Govt
  • Queensland Govt.
  • Brisbane City Council
  • Australian Govt. (Pensions)
Automotive
  • Aston Martin
  • Mercedes Benz Vans
  • Porsche
  • BMW
  • Audi
  • Volkswagen
  • Ford
  • Lincoln
  • Maclaren
Consumer Goods
  • Moet Hennessy
  • M&Ms
  • Canon
  • Xerox
  • Nuun
Home & Lifestyle
  • LuxDeco
  • Bensons for Beds
  • Harveys Furniture